Document Type : Articles
Authors
1 Department of Agricultural Economics and Extension, College of Tikrit, Tikrit University, Iraq
2 Department of Soil Sciences and Water Resources, College of Agriculture, Al-Qadisiyah University Iraq
3 Department of Agricultural Economics,College of Agricultural Engineering Science, University of Baghdad,Iraq
Abstract
The objective of the research is to quantify the profit margins, expenses related to marketing, and the effectiveness of marketing strategies for table eggs in the central governorates of Iraq. This is accomplished by utilizing a questionnaire form that targets the three distinct marketing tiers within the marketing process: the product dealer, the wholesaler, and the retailer. The research findings revealed that the proportion of the consumer's payment that goes to the producer was around 66.25%. It is a key metric for measuring marketing effectiveness. In terms of the producer, the revenues reached about 1443.24 dinars, each carton containing 30 eggs. The wholesaler's revenues, totaling around 342 dinars for each carton of 30 eggs, were supplemented by the retailer's profits, which amounted to about 275 dinars per carton. These figures were determined by assessing the significance of the marketing margin components between the producer and the customer. Prioritizing the retailer's marketing expenses took precedence. It constituted approximately 36.97% of the marketing margin items between the manufacturer and the customer. The second position was determined based on the relative significance of the marketing expenses associated with the product. It constituted approximately 22.09% of the marketing margin items between the manufacturer and the customer. Subsequently, third place was determined based on the proportional significance of wholesaler earnings. It constituted approximately 15.32% of the marketing margin items between the manufacturer and the customer. Subsequently, the focus shifted to the retailer's earnings, which accounted for around 12.32%. The final ranking was determined based on the relative significance of transportation expenses. It constituted approximately 0.80% of the marketing margin items between the manufacturer and the customer. The marketing efficiency of table eggs produced at scale (1) was around 65%. The second measure accounted for 56%. This suggests a high level of marketing efficiency for table eggs produced in the central governorates across both sizes. The study proposed many solutions, with the most crucial being transporting table eggs from manufacturing sites to marketing locations. It is necessary to have cooling mechanisms in place to minimize the extent of damage and loss that may occur during the provision of marketing services. Furthermore, we strive to meet the agricultural marketing and production needs on the condition that they meet the criteria of reasonable pricing and high quality in order to minimize the expenses associated with agricultural production and marketing.
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